Founded and incorporated in 2005 by personal trainer Damian Lockhart, Xelf has remained true to its vision of empowering people to live an active life that they enjoy. Xelf is the word ‘Flex’ spelt backwards because the only lasting results come from within. As exercise coaches/personal trainers, we aim to not only provide our members with temporary exercise motivation, but also to create internal motivation and independence within them. We endeavour to be a unique, highly impactful personal fitness studio, where quality trumps quantity.